We are IMG Media Netherlands B.V. (IMG). We are also part of TKO Group Holdings and may share data with its affiliated entities (TKO). IMG is the data controller responsible for your Personal Information collected through our Services.
Like any company, we use a variety of third-party businesses and partners to market and provide our Services to you. Some of those companies are part of TKO, and some are third parties that we partner with or that support our operations so we can provide the best experience to you.
This Privacy Policy describes how we use the data (which may include your Personal Information) we collect from you, with your consent where required by applicable law, through our websites (Sites), when you buy a ticket or other merchandise from us online, when you view IMG or other content on one of our online channels, when you use our mobile applications, or when you attend our events in person (collectively, our Services).
The terms Personal Data and Personal Information shall have the meanings assigned to them under the General Data Protection Regulation (EU) 2016/679 (GDPR), the UK General Data Protection Regulation, and other applicable data protection laws governing your relationship with us. Please read this Privacy Policy carefully to understand how we will treat your information.
You may provide us with Personal Information in a number of ways, such as when you:
We work closely with third parties (for example, technical service providers, ticketing providers, promotions companies, advertising networks, analytics providers, and search information providers) and may receive Personal Information about you from them.
Depending on the relationship and activity, they will provide us with certain information that helps us understand how you interact with IMG Services so we can tailor our marketing and provide better, more personalised Services to you. In some cases, third parties also provide us with information that helps us keep track of transactions, address technical or logistical issues, prevent fraud, or keep our IMG community safe from security threats. We may also obtain Personal Information from lead generation companies for marketing and sales purposes.
We may also receive and display information and content that you make publicly available on your social media account when you use social media logins for our Services, interact with any of our content such as contests, or post using one of our promoted hashtags.
Some of our key partners and service providers who may provide us with Personal Information about you are:
We partner with Epsilon to provide you with personalized advertising and content. Epsilon uses cookies, device or similar online identifiers (such as login-based identifiers, randomly assigned identifiers, and network-based identifiers) together with information such as browser type, language, screen size, and supported technologies. This information may be used to build or improve a profile for personalised advertising and content; personalise advertising and content based on that profile; measure advertising and content performance; generate reports based on activity; and improve or develop products and services.
Epsilon may also link your device to other devices that belong to you or your household, and match and combine activity information with information from various sources, in support of those purposes. More information is available in the Epsilon Privacy Policy: https://emea.epsilon.com/privacy-policy
The categories below describe the Personal Information we may collect, the sources from which it may come, the business or commercial purposes for which it may be used, the categories of third parties that may receive it, and the applicable legal bases.
Category of information |
Sources |
Purposes |
Recipients |
Legal basis |
Personal and online identifiers |
Directly from you; marketing partners; third-party data providers (including lead generation companies) |
Provide and improve Services; personalise Services; customer support; marketing and targeted advertising; sales outreach; security and fraud prevention |
TKO; customer service partners; marketing sponsors and partners; ad networks; e-commerce vendors; content distributors; third-party data providers; sports and entertainment properties |
Consent; contract; legitimate interests |
Financial account information |
Directly from you; payment providers; e-commerce vendors |
Provide Services; sell merchandise, tickets, or IMG content |
TKO; e-commerce vendors; content distributors; payment providers; fraud and cybersecurity companies |
Consent; contract; legal or regulatory requirements |
Customer profile information |
Directly from you; marketing partners; advertising networks; third-party data providers |
Personalise Services; direct marketing; targeted advertising; analytics; research and development; security and fraud prevention |
TKO; analytics services; ad networks; technology service providers; content distributors; marketing sponsors and partners; third-party data providers |
Consent; legitimate interests |
Transactional information |
Directly from you; e-commerce vendors |
Customer support; analytics; research and development |
TKO; technology service providers; e-commerce vendors; content distributors |
Consent; legitimate interests |
Communications with you |
Directly from you; customer support partners |
Provide and improve Services; customer support |
TKO; technology service providers; e-commerce vendors; content distributors; customer service partners |
Consent; contract; legitimate interests |
Online activity information |
Directly from you; cookies and similar technologies; marketing partners; advertising networks; third-party data providers |
Provide and improve Services; personalise Services; direct marketing; targeted advertising |
TKO; marketing sponsors and partners; analytics services; ad networks; content distributors; third-party data providers |
Consent; legitimate interests |
Non-precise geolocation information |
Directly from you; cookies and similar technologies; marketing sponsors and partners; technology service providers; ad networks |
Provide and improve Services; personalise Services; prevent fraud and ensure cybersecurity; direct marketing; targeted advertising |
TKO; technology service providers; marketing sponsors and partners; content distributors |
Consent; legitimate interests |
Precise geolocation |
Directly from you; marketing sponsors and partners; technology service providers |
Provide and improve Services; personalise Services; direct marketing |
TKO; technology service providers; marketing sponsors and partners; content distributors; sports and entertainment properties |
Consent; legitimate interests |
Sensory information |
Directly from you, including when interacting with certain event apps; technology service providers |
Provide and improve Services; personalise Services; enhance live event experiences; research and development |
TKO; marketing sponsors and partners; technology service providers; content distributors; analytics companies |
Consent; legitimate interests |
B2B and organisation representative information |
Directly from you |
Manage business relationships; administer and perform contracts; communicate with business contacts; verify identities and prevent fraud; support business operations |
TKO; technology service providers; professional advisers; law enforcement or regulators where required or permitted |
Contract; legitimate interests |
Golf event attendance and venue location information |
Directly from you; event venues; accreditation and credentialing systems |
Administer golf events and tournaments; accreditation and access control; event operations and crowd flow; safety and security; legal and regulatory compliance |
Event venues; technology service providers; security providers; law enforcement or regulators where required or permitted |
Contract; legitimate interests; legal or regulatory requirements |
Eligibility, registration, and participation information |
Directly from you; sports associations or clubs; tournament organisers; event venues |
Administer registrations and participation; verify eligibility; manage events and competitions; safety and security; legal and regulatory compliance; golf-related promotions, competitions and prize draws |
Event venues; sports associations or clubs; tournament organisers; technology service providers; payment providers; law enforcement or regulators |
Contract; legitimate interests; legal or regulatory requirements |
Tournament-specific participation and competition data |
Directly from you; tournament organisers; sports governing bodies |
Operate and administer golf competitions; competitive integrity; publish results; resolve disputes; legal and regulatory compliance |
Tournament organisers; sports governing bodies; technology service providers; law enforcement or regulators |
Contract; legitimate interests; legal or regulatory requirements |
Golf content viewing and streaming information |
Directly from you; cookies and similar technologies; streaming and analytics providers |
Deliver golf-related content; analytics and service improvement; research and development; develop new offerings |
Content distribution partners; technology service providers; analytics service providers |
Consent; legitimate interests |
Anti-money laundering and financial integrity information |
Directly from you; payment providers; fraud and compliance providers; government authorities or public sources where permitted |
Security and fraud prevention; legal and regulatory compliance; prize payments and financial integrity for regulated golf events |
Payment providers; fraud and compliance providers; law enforcement or regulators |
Legal or regulatory requirements; legitimate interests |
Promotions, contests, and sweepstakes entry information |
Directly from you; marketing sponsors and partners; technology service providers |
Administer promotions, contests and sweepstakes; communicate with participants; prevent fraud; award prizes |
Marketing sponsors and partners; technology service providers; payment providers |
Contract; consent; legitimate interests |
Health and medical information |
Directly from you; event staff or medical personnel |
Respond to medical emergencies; ensure safety at events; legal and regulatory compliance |
Medical providers; event venues; emergency services; law enforcement or regulators where required or permitted |
Vital interests; legal or regulatory requirements |
Security and event access information |
Directly from you; event venues; security systems and access control technologies |
Manage access; ensure safety and security; prevent and investigate security incidents; legal and regulatory compliance |
Event venues; security service providers; technology service providers; law enforcement or regulators |
Legitimate interests; legal or regulatory requirements |
Inferences about characteristics and preferences |
TKO; third-party data providers; marketing sponsors and partners |
Provide and improve Services; personalise Services; direct marketing; targeted advertising; analytics |
TKO; marketing sponsors and partners; technology service providers; analytics companies; third-party data providers |
Legitimate interests |
We may also use the information we have about you as necessary if we believe there has been a breach of the Terms of Use or the rights of any third party, or to comply with legal and regulatory requirements.
We share data with third parties, including TKO, sponsors, content distributors, and the other categories of partners listed above.
IMG and TKO may disclose your information to non-affiliated third parties under the following circumstances:
If you consent, we may disclose your information to non-affiliated third parties to provide services or products that you have requested and/or services that we believe will interest you.
We may provide access to your information to select third parties who perform services on our behalf to provide you with a product or service and for other legitimate business and operational purposes. These third parties provide services including ticket processing, billing, sales, marketing, advertising, market research, fulfilment, data storage, analysis and processing, and legal services.
We may disclose your information to reputable third parties so that they may contact you to offer products, services, and promotions, such as sweepstakes and contests that you may find valuable. We may also disclose your information to third-party advertising networks or other parties with whom we have a contractual relationship, including analytics and search engine providers that assist us in improving and optimising the Services. Such third parties may include lead generation companies that provide contact information used for sales and marketing purposes.
We may access, preserve, and disclose your information (including user content) if required or allowed by law or if we believe in good faith that it is necessary to:
We reserve the right to disclose and transfer all of your information, including your contact information, in connection with a proposed (including due diligence) or actual merger, acquisition, transfer of control, bankruptcy, reorganisation, receivership, distribution, or sale of all or components of our business.
We may use third-party web analytics services on our Services, such as Google Analytics. These service providers use technologies described in the Information We Collect section to help analyse how users use the Services, including by noting the third-party website from which you arrive. Information collected by the technology, including your IP address, may be disclosed to or collected directly by these service providers, who use it to evaluate your use of the Services. We also use Google Analytics for certain advertising-related purposes.
To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.
With your consent where required by applicable law, we use your Personal Information to tailor our marketing and advertising efforts. To do this, we provide your information to third-party advertising networks, such as Google DoubleClick and Epsilon, and social media companies, such as Facebook.
Epsilon uses cookies, device identifiers, and similar technologies to recognise your device, build or improve a profile for personalised advertising, and measure advertising performance. For more information, visit https://emea.epsilon.com/privacy-policy.
When we provide data to agencies, ad networks, and other parties for targeted advertising, we do not provide them with your name, financial information, or sensitive information such as a government ID or date of birth, if collected. We use online identifiers such as email, cookie addresses, and device identifiers to help provide targeted advertising to you and others like you. We may also use aggregate information to help advertisers reach the kind of audience they want to target.
To opt out of targeted advertising, you may use the following third-party opt-out resources:
To submit a data subject request to Epsilon, visit https://legal.epsilon.com/dsr/.
We will obtain your express consent before adding you to our marketing mailing lists for promotional email communications from IMG and our affiliates and partners, including TKO. We may also use contact information obtained from lead generation companies to send marketing emails where permitted by applicable law and with appropriate consent.
If you receive marketing emails from us, you can withdraw your consent and opt out at any time by using the unsubscribe links at the bottom of our emails. We may send transactional and service-related emails that do not require marketing consent, such as communications related to an active enquiry or sales conversation, event registration details, or updates to events you may be attending. You may not opt out of those emails.
You may be able to use social media sharing features and other integrated tools on the Site, such as the Facebook Like button. These features may permit you to share actions taken on our Services with other media, and vice versa. Your use of these features enables the sharing of information with your friends or the public depending on your settings. Use of information shared on social media sites is governed by the social media provider’s privacy policies, and we are not responsible for how they treat the information.
You may also be able to use account credentials on social media platforms such as Facebook or Google to log in to certain services. If you link your account with us to a social media log-in, information such as your username, password, and some account activity may be shared between us and the social media provider.
You may have the option to provide your mobile phone number to receive text messages from us. Depending on the consent you provide, these messages may relate to account activity, service updates, verification codes, or marketing offers. For marketing text messages, we will obtain express written consent before sending messages. Consent to receive marketing text messages is not required as a condition of purchasing goods or services.
You may opt out of text communications at any time by texting STOP in reply to any message. For support, text HELP. Message frequency varies. Standard message and data rates charged by your mobile carrier may apply. We handle your phone number information as described in this Privacy Policy.
We may collect data about your use of the Services through web server logs, cookies, and tracking pixels. Web server logs store website activity, while cookies are small text files placed on your device to recognise your device, store preferences, track visited pages, enhance user experience, perform analytics, and assist with security.
Tracking pixels, also known as web beacons or clear GIFs, are embedded in websites, ads, and emails to track usage, measure advertising effectiveness, and access cookies. We may use these technologies to collect device-related data, including IP addresses, browser details, operating systems, internet service providers, unique device identifiers, and browsing or video viewing history before and after visiting the Services.
We or third parties may place cookies on your browser to deliver customised content, offers, and advertisements. These cookies may be linked to demographic or voluntarily provided data, such as email, and shared with vendors for targeted advertising. IMG generally treats data collected using cookies and similar technologies as non-Personal Data. However, where IP addresses or similar identifiers are considered Personal Data under applicable local law, we treat them as Personal Data in those regions. IMG may also combine non-Personal Data collected through these technologies with other Personal Data; when combined, the data is treated as Personal Data for purposes of this Privacy Policy.
Depending on applicable law, you may be able to opt in or out of cookies through the Cookie Banner on the Site. For more information, see the Cookie Notice and the Opting Out of the Sale or Sharing of Your Personal Information section below. Regardless of location, you can adjust browser settings to receive cookie notifications or block cookies entirely. Blocking cookies may limit access to certain features.
We work with third parties to serve ads, track anonymised site usage, and provide content-sharing services. These third parties may also use cookies and similar technologies governed by their own privacy policies.
We recognise user-initiated opt-out preference signals sent by your browser, such as the Global Privacy Control (GPC), as a valid request to opt out of the sale and sharing of Personal Information processed on this website through cookies and tracking technologies. For more information about GPC and how to implement it in your browser, visit globalprivacycontrols.org.
Certain web browsers may transmit do-not-track signals to websites. Because there is currently no industry standard concerning what websites should do when they receive these signals, we do not alter our practices when the website receives a do-not-track signal from a visitor’s browser.
We operate the Services globally, and your Personal Information may be processed, stored, transferred, or accessed by us, our affiliated companies, and our suppliers, who have entered into processing agreements with us, in countries around the world, including the United States. These countries may have different data protection laws than your country of residence. Your information may also be disclosed where required by applicable law or legal process.
When your information is transferred outside the UK or EEA, we or our permitted third parties will impose contractual obligations on recipients to protect your information to the standards required by applicable law, including through Standard Contractual Clauses approved by the European Commission or the UK Information Commissioner’s Office, as applicable. We will put in place appropriate safeguards to ensure your information remains protected.
We do not knowingly collect Personal Data from individuals who lack the legal capacity to provide valid consent without appropriate parental or guardian authorisation, as required by applicable law. Where our Services or events involve minors, we collect Personal Data only with such authorisation or where otherwise permitted by law, including for registration, participation, safety, and legal compliance.
If you are a parent or legal guardian and believe a minor’s Personal Data has been provided without appropriate authorisation, you may contact dataprivacy@tkogrp.com to request access, correction, or deletion. We will verify your authority before responding. We do not knowingly use children’s Personal Data for targeted advertising where prohibited by law.
IMG and our advertising partners collect and share certain information from visitors through cookies and similar technologies to advertise our services and other offerings as described in this Privacy Policy. Under certain applicable laws, this activity may be considered a sale, sharing, or processing of Personal Information for targeted advertising.
Depending on your jurisdiction, you may opt out by clicking the Your Privacy Choices link at the bottom of the Site, moving the toggle to the left (it will turn grey), and selecting Confirm my choices.
IMG Media Netherlands B.V. is the data controller responsible for processing your Personal Data under the GDPR, the UK GDPR, and other applicable data protection laws.
We process your Personal Data based on the following lawful bases: your consent; where necessary to perform a contract with you, such as processing ticket purchases or event registrations; to comply with legal obligations; to protect vital interests; or where we have a legitimate interest that is not overridden by your rights and interests.
Applicable data protection laws provide specific rights related to your Personal Data. Below, we outline these rights and how you can exercise them.
To exercise any of the above rights, please email dataprivacy@tkogrp.com. Please state that your request pertains to your data associated with The Solheim Cup.
If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection supervisory authority, for example, in the Netherlands the Autoriteit Persoonsgegevens, or in the UK the Information Commissioner’s Office. In your request, specify the Personal Data you want rectified, erased, or restricted.
For your protection, we may only process requests related to the email address used to send the request and may need to verify your identity. We will comply as soon as reasonably practicable. We may retain certain information for recordkeeping or to complete transactions initiated before your request.
We use a variety of administrative, physical, and technology solutions, including engaging qualified cybersecurity companies, to protect your information from unauthorised access, loss, or misuse. Because there is always some risk in transmitting information over the internet and otherwise processing information, we cannot and do not guarantee or warrant the security of information that you transmit on or through the Services or that we otherwise maintain.
We will retain your Personal Information for as long as needed or permitted in light of the purposes for which it was obtained and consistent with applicable law.
The criteria used to determine retention periods include: the length of time we have an ongoing relationship with you and provide the Services, typically for the duration of your account plus a reasonable period thereafter; whether there is a legal obligation to which we are subject, such as tax, accounting, or other legal requirements; and whether retention is legally advisable, for example, in relation to applicable statutes of limitation, actual or threatened litigation, or regulatory investigations, so that we can preserve evidence to protect or defend our rights.
Our Services, newsletters, email updates, and other communications may contain links to and from websites of others, including partner networks, retail partners, advertisers, and affiliates. If you follow a link to any of these websites, they have their own privacy policies and we do not accept responsibility or liability for those policies.
Any updates we make to this Privacy Policy will be posted on this page, and we may also provide a website notice of material changes for a reasonable period of time. Please check back frequently to see updates or changes. If you do not agree or consent to updates or changes, do not continue to use the Services.
IMG Media Netherlands B.V.